Branding


A variety of brand identities for a variety of clients. These projects were completed as a freelancer, as well as on behalf of some of the clients of Proximity/BBDO Canada in Toronto and AJ&Smart in Berlin, ranging from 2011 to the present.


Credits

Art Director: Stuart Thursby
Agencies: AJ&Smart, Freelance, Proximity Canada
Year: 2011 – Present


 

Ann Connolly + Associates

Ann Connolly + Associates are a French/English translation service for advertising agencies based in Montreal.

 

 

 

 

Whiskas Meowmail

Whiskas Meowmail is the name of the consumer email communication platform of Whiskas. This micro-identity was created in 2011, answering a brief to update the Meowmail email design to create a more engaging, dynamic feel.

 

 

 

 

Letsfeedback

Letsfeedback is a direct student-to-teacher in-class feedback product, focused on institutions in Germany. They came to AJ&Smart looking for an updated visual identity and website, and the result we came up with merged the "technical" feel with a classical, educational typeface into one, genre-blending package.

 

 

 

 

Startup Messiah

Startup Messiah is a collection of startup-focused branding, design, content and pitch services focused on the startup community of Berlin.

 

 

 

 

Robert Kerr Foundation

The Robert Kerr Foundation is a philanthropic foundation based in Toronto that's focused on the needs of the children and the homeless, with a business focus on funding and other financial support. The identity needed to be solid, straightforward, and support the main one-to-one messaging of letters, emails, phone calls and meetings without overshadowing it.

 

 

Using Format