Letsfeedback is a web application that provides an easy-to-use platform for professors to engage students in their classrooms through questions, interaction and discussion. Once the app was ready for launch, they came to us to create a cohesive brand identity and redesign their website to help launch the product to the broader public.

The new brand conveys a sense of classicism and references established notions of a traditional educational aesthetic, while the site design and image treatment adds a dose of modernity. The unfussy approach translated into a straightforward tone of voice, emphasizing clarity in pursuit of increased signups.


Art Director: Stuart Thursby
UX Designers: Jonathan Courtney, Michael Smart
Client: Letsfeedback
Years: 2013



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